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Journal

Field notes for the people who run CFD brokerages.

Frameworks and audits from inside the funnel: how brokers actually make money, where acquisition spend leaks, and what to fix first. Written for directors, not for search engines.

Framework67 min read

T.R.A.C.E: From Click to Funded Client

A revenue engineering framework for FX/CFD brokerages, built from operational audits of more than 30 of them. Five stages, 13 components, a 16-week rollout and the compliance checklist to clear first.

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The five stages
T · TruthR · RouteA · ActivateC · Churn engineerE · Economics
Inside13 components (3 AI agents, 10 automations), a leakage map, a weekly scoreboard and a 16-week rollout plan.
Written forHead of Sales, COO, CTO.
Conversion & CRO16 min read

Why Forex Brokers Are Paying to Drive Traffic Into a Dead End

A performance marketing audit of 40 broker websites reviewed across FX Expo and iFX Expo. Four failures show up everywhere, and one sentence fixes them.

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Growth15 min read

How do I grow my CFD broker?

Growth rarely fails because marketing isn't working. It fails because the business is optimising the wrong constraint. The VITAL audit finds the one worth fixing, and the 90-day cadence to fix it.

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Unit economics17 min read

The Unit Economics of a Retail CFD Trade

A director's guide to the broker P&L stack. Four engines, four units, one way to see margin erosion while revenue is still going up and to the right.

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